Top 10 Search Engine Optimization (SEO) Do's and Don'ts
Strategic Ranking’s Top Ten “Do’s and Don'ts" when
optimizing your website for the major search engines are listed
10. DON’T use remote search engine submission programs
Remote submission programs are no longer the traffic generators
they once were. These days, they mostly submit to free-for-all link pages.
Most major search engines block (do not accept) submissions from
these programs. Submitting your website to the search engines manually will
reap the best results. Make sure you read the submission guidelines
of each search engine carefully before manually submitting your web pages.
It’s best to let certain crawler-based search engines (like Google)
find and index your web pages on their own.
9. DON’T “keyword stuff” your meta tags
The days of cramming irrelevant keywords in meta tags and the text
of web pages are gone. Well, at least the days where this practice
is helpful to your search engine rankings is in the past. Use “relevant” keywords
in meta tags sparingly—do not repeat them over and over again. Because
of past abuses, many of the major search engines no longer give
weight to meta tags. If the search engines find you using irrelevant
keywords or stuffing keywords in your meta tags, they will penalize
you for it.
8. DON’T participate in free-for-all link exchange programs or
Yes, it’s a good idea to have a lot of links pointing to your site,
but the search engines only like relevant links. If they find sites that
have nothing in common with the content on your website linked to your
site, they will lower your relevancy rating; thus lowering your overall
ranking on their search results pages.
7. DON’T use doorway pages
In the past, spammers built “doorway” pages for the sole
purpose of ranking high in the search engine listings. These pages would
consist of a string of irrelevant keyword terms and links pointing back
to their original site. If you use gateway pages, make sure that they
are content-rich information pages that are relevant to the main topic
of your original site.
6. DON’T use hidden links or text of any kind
The most common method of hiding irrelevant links or text is using the
same text color as your background so that the text is “hidden” from
the users view. The search engines will penalize you if they think you
are attempting to hide text of any kind.
5. DO take care in the choice and placement of relevant keywords
Although, keywords are no longer the only factor determining a
rankings, selecting the right keywords or keyword phrases is
key to generating traffic to your site. You need to choose keywords that
people are actually using in order for your prospective visitors to find
your website. Once defined, include those keyword phrases in your title
tags, meta description, meta keyword tags and throughout the text of your
website for optimal search engine rankings.
4. DO validate your code
Search engine crawlers like “clean” code. They are able to
scan accurate code much faster and easier without stumbling over erroneous
tags and other errors. It can be extremely beneficial to validate your
website code before publishing—it will produce better indexing results.
The W3C has excellent code validation tools.
3. DO submit your site to directories
Submitting your site to reputable online directories will help your rankings
with the major search engines. This includes primary directories like
DMOZ, Yahoo! and About.com as well vertical directories, like FindLaw.com,
Realtor.com and Business.com. Make sure you read the submission guidelines
of each directory carefully before submitting your web pages. It is also
important to ensure that you place your site in the correct category of
2. DO establish relevant links from authoritative sites
Today’s search engines place an enormous amount of importance on
the number of websites that link to yours. It’s not just about the
number of links, it’s about the quality of those links as well.
Search engines look at the context of the incoming links—the relevancy
of the content of the two sites. Search engines also look at the significance
of the site linking to yours. For example, your site will get a higher
ranking if CNN.com or Fortune.com link to it as opposed to your Uncle
Mike’s neighbor’s personal home page.
And the number 1 search engine optimization “DO” is…
1. DO create up-to-date content-rich pages that provide useful
Creating content-rich web pages that contain useful information will
not only help you with your search engine rankings, it will also please
your visitors. After all, isn’t your audience looking for information?
If your site does not provide valuable relevant content, your visitors
will leave. They won’t likely come back either. Web-crawlers will
visit your site more frequently as will your visitors if your content
is updated regularly. So, if you want your web pages ranked well in the
search engine listings, the most significant thing you can do is to provide
ample valuable content.
Learn more about Strategic Ranking and our search
engine marketing solutions!
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SEO - Top 10 Search Engine Optimization
Do's and Don'ts
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