Search Engine Optimization vs. Search Engine Marketing: What's the Difference?
SEO vs. SEM—they’re the same thing right?
Not exactly. Confused by the terms “search
engine optimization” vs. “search
engine marketing?” Don’t be. There is an important
difference between the two and it isn’t complicated.
What's the Difference?
The terms “search engine optimization” and “search
engine marketing” are often used interchangeably. Even some so-called ‘experts’ in
the field commonly swap the two terms, which tends to add to
the confusion. It’s important to note that these two terms have
Search engine optimization (SEO) is actually
a component of search engine marketing—a function of the SEM process, if you will. SEO is the
act of optimizing a website for organic or natural search engine listings.
Search engine optimization is arguably the most cost-effective function
in a search engine marketing campaign, yet still just one element.
Search engine marketing (SEM) is the process of marketing a website via
Internet search engines; whether by improving rank in organic or natural
listings, paid or sponsored listings or a combination thereof.
A comprehensive search engine marketing campaign is inclusive of (at
least) the following functions:
So don’t be confused by the SEO / SEM enigma. Now that you know the
difference between the two, it’s
not as complicated as it first seemed. Search
engine optimization is simply a component of search engine marketing,
- Search engine optimization
- Search engine and directory submission management
- Paid inclusion and trusted feed programs
- Pay-for-placement management (includes pay-per-click)
- Link popularity / reputation development
- ROI and performance monitoring and reporting
Learn more about Strategic Ranking and our search
engine marketing solutions!
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