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Our Search Engine Optimization (SEO) Site Assessment & Action Plan
Our Search Engine Optimization (SEO) Website
Assessment and Action Plan is an essential first step towards reaching
your online marketing and business goals. After
all, doesn't
it make sense to know where you currently are and define a plan
to get to where you want to be, before diving in head first?
We will complete an in-depth assessment of your
existing website, gauge how it is currently ranking with the major
search engines and define a search engine optimization action plan
for you to implement on your own.
Our customized SEO site assessment and action plan
will arm you with the knowledge you need to improve your search
engine rankings, drive more ‘qualified’ visitors
to your site and convert more visitors into customers.
Who Will Benefit
-
Any organization interested in
discovering what they specifically need to do to increase 'natural'
rankings in the major search engines and generate more targeted ‘qualified’ prospects
to their website.
- Smaller businesses or organization that
may not have the budget for a Comprehensive
Search Engine Optimization Campaign, but need to improve
their search engine ranking just the same
- Organizations that have a capable
and dedicated resource able to focus on search engine optimization,
but need a road map to follow
What’s Included
Your search engine optimization website assessment and action plan
will include the following.
Business objective alignment
We will take the necessary steps to create
a search engine optimization action plan that is in-line with your
core business goals and objectives.
Major search engine and directory submission analysis
We will confirm which search engines and directories your site
is currently indexed with and provide recommendations for a cost-effective
on-going submission strategy.
Current search engine rankings assessment
We will evaluate your current keyword rankings with the major
search engines and those of two of your competitors.
Existing keyword analysis
We will assess the effectiveness your existing keywords and
provide suggestions for optimal results.
Copywriting assessment
We will review your existing site copy and provide recommendations
to improve search engine rankings and conversion rates.
Code and configuration analysis
We will analyze your website code and configuration
(i.e., HTML source, robot.txt files, JavaScript, CCS,
Flash, CMS, Java, ASP.NET, etc.), identify any areas of concern
and provide recommendations for optimal search engine ranking
results.
Link popularity / reputation evaluation
We will measure you site’s current
link popularity and provide you with a winning strategy for an
on-going link building campaign.
Website usability assessment
We will assess the general usability of your site and provide
recommendations for improvement.
Paid inclusion evaluation
We will evaluate whether your site could benefit from any paid
inclusion options (including XML trusted feeds) and make suitable
recommendations.
On-going performance measurement strategy
We will define a performance monitoring strategy so you can
measure on-going results.
Expected Results
Upon completion of your Search Engine
Optimization (SEO) Website Assessment, you
can expect the following results.
- Customized submission strategy ensuring
that your know how to properly index your site with the most
cost-effective search engines and directories
- An in-depth assessment of where you currently rank with
the major search engines and a customized detailed action plan
for you to use to optimize your site for higher rankings
- A customized site optimization action
that is in-line with your business goals
- A road map of what you need to do to
out-rank your major competitor
- Target audience and keyword analysis
that will help you drive more 'qualified' visitors to your
site
- Specific copywriting
and usability recommendations that will help you convert
more website visitors into customers
- A customized performance monitoring strategy you can use
to measure your on-going site rankings and conversion rates
Your Investment
Our customized Search Engine Optimization
(SEO) Website Assessment and Action Plan fees
are dependent on your business goals, complexity and size of website,
customer analysis, the number and competitiveness of keywords,
products or services, training needs, etc.
Make that first step towards driving
more qualified prospects to your site— contact
us for your SEO Website Assessment and Action Plan today!
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SEM - Search Engine Optimization Site
Assessment & Action Plan
Richmond, Virginia - VA USA
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