Search Engine Marketing (SEM) Reference Desk

Search engine marketing is a moving target! At Strategic Ranking, we thrive on keeping up with the latest search engine marketing industry news, technology, methodologies and best practices. There are a number of useful resources that enable us to better serve you. They keep us on-top of our game and help us provide you with winning solutions and exceptional customer service and support.

We’ve listed a few search engine marketing references that may help you learn more about and keep up-to-date with the latest search engine marketing trends and changes below.

Listed in alphabetical order...

The Click Z Network
ClickZ, a division of JupiterWeb, publishes more news, analysis and opinion for leading interactive marketing professionals than any other organization online or in print.

Don't Make Me Think: A Common Sense Approach to Web Usability
Author Steve Krug does an outstanding job of driving home the point that people won’t use your website if they can’t find their way around it. Usability is the single must important principle of website design and probably the most overlooked. This book is short and very easy to read. It’s for the people in the trenches—the designers, programmers, webmasters, project managers, marketing people and the people who sign the checks.

Internet.com
Internet.com, a division of JupiterWeb, provides enterprise IT and Internet Industry professionals with the news, information resources and community they need to succeed in today's rapidly evolving IT and business environment.

MarketingSherpa
MarketingSherpa is a media company that publishes useful case studies and best practices data about marketing, advertising, and media relations.

Search Engine Marketing: The Essential Best Practice Guide
Authored by Mike Grehan, this book is a valuable resource for anyone seeking to conduct a search engine marketing campaign.

Search Engine Workshops
Learn how to achieve success with websites using the power of the search engines by studying with two of the industry's top leaders, Robin Nobles and John Alexander. Their World Resource Center is a powerful networking community for search engine marketers.

SEO Today
Created by search engine optimization experts, SEO Today was conceived and developed to create and collect timely and informative content about search engine optimization.

Webmaster World
A great resource for articles and forums where you can discuss your website's design, coding, maintenance, promotion, marketing, and management.

World Wide Web Consortium (W3C)
The World Wide Web Consortium (W3C) was created in October 1994 to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. W3C has around 350 member organizations from all over the world and has earned international recognition for its contributions to the growth of the Web. The W3C develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. W3C is a forum for information, commerce, communication, and collective understanding.

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