Our Search Engine Marketing (SEM) Campaign Management solutions deliver ultimate results!

Search Engine Marketing (SEM) Campaign Management

“The whole enchilada!” Our customized Search Engine Management (SEM) Campaign Management solutions are as unique as each of our clients. Combining natural search engine optimization techniques, search engine advertising methods and conversion rate growth practices we will personalize a winning search engine marketing campaign for your unique business goals.

We will manage the entire search engine marketing campaign process for you; from inception to ongoing maintenance and performance monitoring.

Our search engine marketing campaign management solution will deliver ultimate long-term results. We will significantly improve your search engine rankings, drive more targeted ‘qualified’ prospects to your website and convert more site visits into sales.

Who Will Benefit

Any business that is serious about improving lead generation and / or increasing online sales
Any business or organization that is serious about increasing their website’s ROI by attracting more qualified prospects, increasing investor interest and improving brand recognition
Any business or organization that is serious about improving their online conversion rates
Organizations that do not have search engine marketing expertise on staff or dedicated resources required to manage and maintain a successful ongoing campaign strategy

What’s Included

Your Search Engine Marketing (SEM) Campaign will include the following.

Business objective alignment

We will take the necessary steps needed to implement an online marketing strategy that is in-line with your key business objectives.

Search engine and directory submission strategy

We will confirm which search engines and directories your site is currently indexed with and establish a cost-effective ongoing submission strategy for your site.

Search engine rankings assessment

We will evaluate your current keyword rankings with the major search engines and define an ongoing strategy for long-term increased rankings.

Competition analysis

We will assess your major competition and develop a competitive online strategy for you.

Keyword analysis and optimization

We will assess the efficacy of your existing keywords and determine the most effective keyword phrases for ongoing long-term success.

Copy writing optimization

We will optimize your website’s copy for maximum search engine rankings and successful conversion rates.

Code and configuration optimization

We will analyze and modify your website code and configuration (i.e., HTML source, title and meta tags, robot.txt files, JavaScript, CCS, Flash, CMS, Java, ASP.NET, etc.), for optimal search engine ranking results.

Link popularity / reputation evaluation

We will assess you site’s current link popularity and implement an ongoing link building campaign.

Website usability optimization

We will assess and optimize the general usability of your site to help improve conversion rates.

Paid inclusion program

We will evaluate whether your site could benefit from any paid inclusion programs (including XML trusted feeds) and implement those that are cost-effective.

Pay-per-click campaign

We will evaluate whether your business could benefit from a pay-per-click advertising campaign and implement such a campaign if found to be a cost-effective solution for you.

Conversion Rate Growth Program

We will determine your current website’s conversion rate and implement a strategic growth program for continual improvement.

Ongoing performance monitoring and reporting

We will implement a monthly performance monitoring strategy so you can measure ongoing results.

Expected Results

Upon implementation of your Search Engine Marketing (SEM) Campaign, you can expect the following results.

A cost-effective online marketing strategy that is well-aligned with your key business objectives
Cost-effective search engine and directory site submissions and ongoing maintenance
Significantly improved natural search engine rankings from ‘natural’ search engine optimization
Well-positioned paid inclusion listings in specific search engines and directories if needed
Well-positioned website ad listings in major search engines
More site visits from ‘qualified’ prospects
Increased lead generation and online sales
Increased brand recognition, investor interest and overall company exposure
Press release optimization and online distribution
Continuous performance monitoring and reporting

Your Investment

Our customized Search Engine Marketing (SEM) Campaign Management fees are dependent on your business goals, complexity and size of website, copywriting and code optimization needs, customer analysis, the number and competitiveness of keywords, products or services, etc.

A minimum one-year agreement is required. Minimum monthly advertising bid allowances and search engine / directory submission fees may apply.

Get ultimate results—contact us to implement your customized Search Engine Marketing Campaign today!

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