Search Engine Marketing (SEM) & Optimization (SEO) Articles

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Click Fraud: What Can You Do About It?

Unfortunately, fraud is a reality in any industry. Businesses are vulnerable to fraud; whether online, in the market place, in the boardroom, or on Wall Street. One type of online fraud, search engine click fraud, has become a real concern to those businesses spending thousands of dollars every month on sponsored pay-per-click ads.

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Resolve to Focus on Results—Website Results, That Is!

If you are like most people, you've pledged, whether vigorously or begrudgingly, a few New Year's resolutions. One resolution, you may not have considered is improving your website results in the coming year. Think about., how many other of your resolutions have the real potential of adding to your bottom line? If your website isn't providing results, it's time for a change. <read entire article>

How Search Engines Work: Spiders, Crawlers, and Bots, Oh My!

Keeping track of billions of web pages isn't easy, yet today’s search engines continue to strive to serve up the most relevant search results no matter what you’re looking for. Have you ever wondered how they do it? If you want your website listed and well-positioned in the search engines, it’s important to understand the basics of how they work. <read entire article>

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