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Search Engine Marketing Events
January 15, 2005
Strategic Ranking to Present Search Engine
Optimization Workshop at 2005 Information Design & Management
Conference
Mary
E. Archer, president and founder
of Strategic Ranking, LLC, is scheduled to present a Search
Engine Optimization Workshop during the Information Design
and Management Conference at
the Four Points by Sheraton Hotel in Williamsburg, Virginia January
15th, 2005.
Mary E. Archer, a former fortune-500 IT
Communications Director, is a certified professional
search engine marketing strategist.
With over 15 years of online communications experience, Archer
lends distinctive insight into the world of search engine optimization
and marketing.
Workshop Highlights
The Search Engine Optimization Workshop, Writing
for the Search Engines: How to Create Search Engine Friendly
Web Content, will focus on the basics
of writing effective web content for the major search engines.
Following a brief introduction about how search engines work, participants
will learn by doing—working together to optimize a
mock website throughout the workshop.
Workshop participants will learn how to:
- Align websites with their business objectives
- Create website content that is optimized for both
their target audience and the major search engines
- Select the most effective keywords / search terms
for their site
- Improve their site search engine rankings
- Drive more qualified visitors to their site with keyword-focused
page titles and descriptions
- Improve site conversion rates by implementing persuasive
calls-to-action
- Decrease page abandonment rates by creating customer-centric
content
- Take
advantage of FREE useful search engine optimization tools
Conference Information
The 2005 Information Design and Management
Conference, sponsored by the James River Chapter, Society
for Technical Communication (STC), is open to the public.
Participants will be treated to several presentations and
workshops by many internationally and regionally acclaimed
experts in the field of technical communication. Register
and learn more about the conference at the James River Chapter
STC website at www.stc-jamesriver.org.
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