What is the Difference Between Link Population
and Link Reputation?
FAQ
#12:
Q:
What
is the difference between link population and link
reputation?
A:
If link
popularity is how many web pages talk about you, then
link reputation is how well those same web pages talk
about you; ‘quality vs. quantity.’
These are two very different concepts. Link popularity
relies on the number of links pointing to your website;
while link reputation concentrates on the context of a
particular link from a website. Several search engines
use link reputation as a way for one page to “vote” for
another, so to speak. The more important the page is determined
to be, the higher the search engine ranking.
