Whether you are creating a website
or ad copy for Overture or Google Adwords, keyword
analysis is the most critical phrase in any search engine
marketing campaign. Keyword analysis is the process
of analyzing and selecting search words and phrases that
your potential customers are likely to use when looking
for your information, product or service.
This process includes analyzing your competitor’s
keywords as well as the effectiveness of each keyword
or keyword phrase. Ultimately, you want to select relevant
keyword phrases that are actually used by your prospects
and are not extremely competitive.
See also SEM Glossary
